Report

Column

Basic Statistics
Total Posts 192
Total Page Views 4312
Total Page Stories 18500
Total Impressions 316444
Total Reach 185502
Engagement
Engaged Users 22735
Total Post Engagements 25301
Consumption
Total Page Consumptions 15209
Consumers 7899
Likes, Unlikes and Follows
Total New Likes 8270
New Likes (Unique Users) 8196
Total Unlikes 375
Unlikes (Unique Users) 373
Total New Follows 8283
New Follows (Unique Users) 8348
Video Statistics
Total Video Views 12943

Row

Post with Most Reach and Impressions


Link to Post with Most Reach and Impressions

Post Impressions 35721
Post Reach 25398

Post that Produced Most Stories


Link to Post that Produced Most Stories

Stories Produced by Post 846
Total Reactions to Post 783
Total Comments 30

Post with Most Consumptions and Consumers


Link to Post with Most Consumptions and Consumers

Number of Clicks on Post 1253
The Number of People who Clicked 1071

Post with Most Shares


Link to Post with Most Shares

Total Shares 13

Row

New Page Likes per Day

91

Engaged Users per Day

250

Reached Users per Day

2038

Posts per Day

2

Likes per Post

42

Comments per Post

2

Likes, Follows and Reach by Age and Gender

Column

Column

Column

Facebook Page Likes

Column

Total - Facebook Page Likes

Daily - Facebook Page Likes

Column

Descriptives

Click on the Names in the Legend to enable/disable their visualization in the chart

Legend:

(Daily) Total Likes

The number of people who have liked your Page (Total Count)

(Daily) Total Unlikes

The number of Unlikes of your Page (Total Count)

(Daily) Total Follows

The number of people who have liked your Page (Total Count)

(Daily) Total Unfollows

The number of Unlikes of your Page (Total Count)

Impressions of Facebook Page

Column

Total - Impressions of Facebook Page

Daily - Impressions of Facebook Page

Column

Descriptives

Click on the Names in the Legend to enable/disable their visualization in the chart

Legend:

(Daily) Total Impressions

The number of impressions seen of any content associated with your Page. (Total Count)

(Daily) Paid Impressions

The number of impressions of a Sponsored Story or Ad pointing to your Page. (Total Count)

(Daily) Organic Impressions

The number of times your posts were seen in News Feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven’t. (Total Count)

(Daily) Viral Impressions

The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page’s Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. (Total Count)

Measure Total Number (October 8th 2017 - January 6th 2018)
Total Impressions 316444
Total Paid Impressions 96688
Total Organic Impressions 172368
Total Viral Impressions 43318

Reach of Facebook Page

Column

Total - Impressions of Facebook Page

Daily - Reach of Facebook Page

Column

Descriptives

Click on the Names in the Legend to enable/disable their visualization in the chart

Legend:

(Daily) Total Reach

The number of people who have seen any content associated with your Page. (Unique Users)

(Daily) Paid Reach

The number of people who saw a sponsored story or ad pointing to your Page. (Unique Users)

(Daily) Organic Reach

The number of people who visited your Page, or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven’t. (Unique Users)

(Daily) Viral Reach

The number of people who saw your Page or one of its posts from a story shared by a friend. These stories include liking your Page, posting to your Page’s timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)

Measure Total Number (October 8th 2017 - January 6th 2018)
Total Reach 185502
Total Paid Reach 92053
Total Organic Reach 67033
Total Viral Reach 29863

Consumers and Consumption

Column

Total - Consumers and Consumption on Facebook Page

Daily - Consumers and Consumption on Facebook Page

Column

Descriptives

Click on the Names in the Legend to enable/disable their visualization in the chart

Legend:

(Daily) Page Consumptions

The number of clicks on any of your content. Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)

(Daily) Page Consumers

The number of people who clicked on any of your content. Stories that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)

Engagement and Engaged Users

Column

Total - Engagement and Engaged Users on Facebook Page

Daily - Engagement and Engaged Users on Facebook Page

Column

Descriptives

Click on the Names in the Legend to enable/disable their visualization in the chart

Legend:

(Daily) Page Engagement

The number of times people have engaged with your posts through like, comments and shares and more.

(Daily) Page Engaged Users

The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users).

Video Views on Facebook Page

Column

Total - Video Views on Facebook Page

Daily - Video Views on Facebook Page

Column

Descriptives

Click on the Names in the Legend to enable/disable their visualization in the chart

Legend:

(Daily) Total Video Views

Total number of times videos have been viewed for more than 3 seconds. (Total Count).

(Daily) Promoted Video Views

Number of times a promoted video has been viewed for more than 3 seconds (Total Count).

(Daily) Organic Videos

Number of times a video has been viewed due to organic reach (Total Count)

Measure Total Number (October 8th 2017 - January 6th 2018)
Total Video Views 12943
Total Promoted Video Views 4161
Total Organic Video Views 8782

Total Page Likes

Total Page Follows

Total Page Reach